The Mastercard-HalalTrip Muslim Millennial Travel Report 2017 (MMTR2017) reveals the burgeoning importance of the next generation of Muslim travelers to the tourism sector across the world. The research projects total expenditure from Muslim millennial travelers alone to surpass US$100 billion by 2025, while the overall Muslim travel segment is estimated to reach US$300 billion by 2026. Travel within this young generation of Muslims is booming as consumers with more disposable income seek more exotic experiences and far-flung destinations. The MMTR2017 is the first comprehensive report looking at the rising wave of Muslim millennial travelers across the world. It aims to evaluate the potential within the Muslim millennial market for tourism destinations, tour operators, airlines and the tourism and hospitality industries.
Access the latest and most comprehensive research on the travel patterns of the Muslim Millennial by downloading a free copy of the Mastercard-HalalTrip Muslim Millennial Travel Report 2017. Click here to download the full report.Download
Based on the findings of the study, MMT trends can be characterized into the three As (3As)– Authentic, Affordable and Accessible. The 3As encapsulate key travel patterns across the MMTs trip experience from trip planning to experiencing to sharing with others. As the internet and social environments play key roles in their everyday lives, destinations and service providers must evolve their offerings to ensure that their brands are aligned with the 3As to best equip their facilities to this emerging segment