Crescentrating Wins Responsible Tourism's Prestigious Award At WTM London

By Halal Trip | 02, Nov, 2021
Crescentrating Wins Responsible Tourism's Prestigious Award At WTM London

CrescentRating has been named one of the winners at the World Responsible Tourism award in the “Increasing Diversity in Tourism” category at WTM London. Alhamdulillah!

HalalTrip40 HT40 Banner


World Responsible Tourism Awards

For those unfamiliar with the World Responsible Tourism awards; the World Responsible Tourism Awards is an awards programme held annually to recognize businesses and destinations that contribute to the sustainable and responsible tourism industry. Championing the very best work in Responsible Tourism globally through sustainable practices and ethical methods. The winners for each category are selected by a group of internationally diverse industry experts.

This year’s categories at the World Responsible Tourism awards reflect the relationship between tourism, responsibility, and of course COVID-19:

  • Decarbonising Travel & Tourism
  • Sustaining Employees and Communities through the Pandemic
  • Destinations Building Back Better Post-Covid
  • Increasing Diversity in Tourism
  • Reducing Plastic Waste in the Environment
  • Growing the Local Economic Benefit



You might be wondering why CrescentRating is mentioned here on HalalTrip. Well, long story short, HalalTrip and CrescentRating are like family.

CrescentRating was founded in 2008 in a quest to make the travel industry cater to Muslim travelers and embrace them as part of visitor diversity initiatives. It now provides insights, research, consultancy, training, rating, and destination marketing services to every sector of the tourism industry from Government bodies to hotels to enable Muslim travelers an inclusive segment in the destination. 

If you want to learn more about CrescentRating, check them out here!

Since 2015, CrescentRating has also partnered with Mastercard to develop industry-leading research reports on the Muslim travel market. The "Mastercard-CrescentRating Global Muslim Travel Index (GMTI)" is now the premier resource to benchmark destinations on Halal Travel. 

"We are humbled to receive this award. It is another milestone in raising awareness of Muslim travelers and making them feel inclusive in the tourism sector. We are glad that we have been able to do our part in changing the travel industry's perception of Muslim travelers and help build bridges between communities. As a result, many destinations are now equipping themselves to embrace this segment in their visitor diversification strategy." said Fazal Bahardeen, CEO of CrescentRating & HalalTrip.

Leave a comment