As we move closer to the year-end holiday season, the Muslim Travel Intent Trend (MTIT) score continues to reveal Muslim consumers' evolving travel preferences and intentions. In this analysis, we delve into the MTIT score for November 2023, shedding light on the intricate factors and emerging trends that shape the choices and desires of travelers within the world of Muslim-friendly travel.
The MTIT (Muslim Travel Intent Trend) score for November 2023 is 77.1. To understand this score comprehensively, it's crucial to compare it with the growth from previous months and the same period in the previous year.
The MTIT score for November 2023 reflects a slight increase compared to the previous month, October 2023, where the score was 75.7. This uptick indicates a modest rise in travel intent among Muslim consumers as they transition into the holiday season.
In contrast to November 2023, the MTIT score for the same period in November 2021 was 75.8, which signifies a higher travel intent in November 2023. The gradual improvement in the global pandemic has instilled greater confidence among travelers.
Seasonal transitions have marked the journey to the November 2023 MTIT score. As October transitions into November, travelers often begin planning for end-of-year holidays, including winter vacations and family gatherings. This transition naturally spurs an increase in travel intent as individuals and families look forward to quality time together and seek new experiences during the holiday season.
Predictions for December 2023 suggest continuing this trend, with travelers seeking holiday celebrations, family reunions, cultural experiences, and religious observance. Businesses in the travel industry should prepare for increased demand during December and tailor their offerings accordingly to meet the diverse needs of Muslim travelers during this festive and meaningful season.
Intent to travel in November 2023 (51%) shows a steadily increasing trend in the past three months. This upswing suggests a modest rise in travel intent as individuals gear up for end-of-year holidays and festive celebrations. Comparing November 2023 to November 2021, the intent to travel remains relatively stable. In November 2021, the score was 51.8%, indicating a similar level of travel intent among respondents during this period.
There are no significant changes to the radar chart based on historical data from MTIT to compare travel intent across each month. The chart shows each month's travel intent relative to December, which has the highest intent.
The travel intent data for November 2023, with a robust score of 24.3%, provides significant insights into respondents' immediate travel plans. Notably, November 2023 is remarkable within the 1 to 3-month timeframe, displaying a notable surge in travel enthusiasm. This increase in intent indicates active preparations for immediate travel experiences.
November 2023 shows a decrease in travel intent after 3 to 6 months. The score of 7.9% suggests a lower percentage of respondents planning trips in this timeframe compared to previous months. Compared to the travel intent score for the same period in November 2021, which was 9.4%, we can observe a noticeable decrease in travel intent over the two years. This decline from 9.4% in November 2021 to 7.9% in November 2023 suggests decreasing interest in planning trips for the upcoming 3 to 6 months.
Saudi Arabia and UAE emerge as the top destinations mentioned in the MTIT November 2023 survey. The choice of Saudi Arabia aligns with its religious significance, offering year-round pilgrimage opportunities, while the UAE's appeal lies in its blend of cultural richness, business opportunities, and accessibility. Additionally, November is a transitional month when travelers start planning for the festive season and year-end celebrations. These factors and the safety and security assurances offered by both countries further solidify their position as top destinations in the survey results.
The November 2023 MTIT score of 77.1 indicates a notable travel intent among Muslim consumers during this period. Overall, the November 2023 MTIT score suggests a stable and slightly improved travel intent among Muslim consumers compared to the previous month and the same period in the previous year. This could be attributed to the anticipation of holiday season travel, cultural or religious events, and a potentially improving travel landscape. Businesses in the travel industry should consider these trends when planning their offerings and marketing strategies for November 2023, catering to Muslim travelers' travel preferences and expectations during this timeframe.