Poke Theory Opens its Largest Outlet with a Refreshed Menu

By Halal Trip | 26, Jun, 2023
Poke Theory Opens its Largest Outlet with a Refreshed Menu

Singapore-based poke pioneer Poke Theory is set to open its largest outlet yet at Telok Ayer, where the brand first established itself in 2016. This highly anticipated opening will introduce a refreshed menu featuring nutritious components and a wider variety of options to cater to diverse taste preferences. With its commitment to providing healthy and accessible meal options for everyone, including us as Poke Theory is a Halal-Certified food chain in Singapore.

Let's dive into the details of this exciting development and explore the enticing flavors that await diners.

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Poke Theory Reopens in Telok Ayer
Poke Theory Telok Ayer

On 17 July 2023, Poke Theory will proudly open the doors to its 14th outlet in Singapore, situated in Telok Ayer. This marks a significant milestone in the brand's journey as it returns to its roots where it first gained popularity.

Address: 179 Telok Ayer St, Singapore 068627
Opening Hours: 
11am – 8pm (Mondays – Fridays)
11am – 3pm (Saturdays)

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A Spacious Haven for Poke Enthusiasts

Spanning over 1,500 square feet with 104 indoor seats, the new Telok Ayer outlet provides ample space for diners to savor their poke creations. The chic, sleek, and minimalistic interiors create a refreshing ambiance, complementing the rainbow assortment of fresh ingredients displayed at the signature poke counter. Additionally, the store now features a merchandise wall, allowing patrons to take home a piece of Poke Theory with them.


Nutritionally Elevated Flavors

To cater to the evolving tastes and preferences of their customers, Poke Theory has revamped its menu with elevated flavors and enhanced nutrition. The redesigned menu reflects extensive research and development based on customer feedback gathered over six months, ensuring that each poke bowl offers a delectable and wholesome experience.

Exciting Protein Options and Signature Bowls
Poke Theory Bowls

Poke Theory's menu now boasts a wider variety of protein choices to satisfy both sashimi and non-sashimi lovers. A crowd favorite, the samsui ginger chicken, has transitioned from being a seasonal item to a permanent fixture. This protein, renowned for its delightful flavors, will be a year-round staple. For vegan diners, Poke Theory introduces marinated tempeh as a protein-rich alternative to avocado in poke bowls. The tempeh is bathed in a flavorful blend of spicy, salty, and sweet dark soy sauce, delivering a satisfying umami punch.

To further tantalize taste buds, Co-Founders Joey and Vannessa have curated two new signature bowls: Samsui Chica and Tempeh-tress.

Samsui Chica features the delectable samsui ginger chicken, paired with cajun sweet potato, lime avocado, and egg whites.

Tempeh-tress, designed for vegan eaters, combines marinated tempeh with a delightful blend of pomegranate, pickled green chilis, and smoked almonds.

These signature bowls cater to specific flavor profiles while ensuring a burst of flavor in every bite.

An Abundance of Toppings and Garnishes

Poke Theory is renowned for its generous assortment of toppings, and the refreshed menu brings even more options to the table. Diners can choose from a total of 18 toppings, including local favorites such as corn salsa and pickled green chilis. Furthermore, the introduction of premium toppings such as ikura adds a touch of indulgence to the dining experience. To enhance the flavor profiles of each bowl, Poke Theory introduces new garnishes, including fried shallot and garlic granules, providing customers with a wider range of choices to personalize their creations.

Build Your Own Poke Bowl (BYOB)
Build your own Poke Bowl

For those who prefer to customize their poke bowls, Poke Theory offers Build Your Own Poke Bowl (BYOB) options. The refreshed menu introduces new sizes, providing more cost savings and variety for diners. The light bowl, previously priced at SGD 11.50, now starts at SGD 9.90 and includes a non-sashimi protein option. The regular bowl, previously priced at SGD 14.50, starts at SGD 11.90 and caters to customers seeking a more substantial meal. These bowls feature an increased number of toppings and garnishes, allowing for a more satisfying and personalized dining experience.


Exciting Beverage Options
Remedy Sodaly

Poke Theory has partnered with Remedy Sodaly to offer its patrons an array of healthy beverage options. Remedy Sodaly is a sugar-free and gut-friendly prebiotic drink made with all-natural ingredients. Diners can choose from flavors such as Guava, Passionfruit, and Lemon Lime Bitters, priced at SGD 4 each. This partnership provides a refreshing and health-conscious drink to complement the vibrant flavors of the poke bowls.


Opening Promotions and Exclusive Merchandise
Merchandise Sasha & Tina Plushies

To celebrate the opening of the Telok Ayer outlet, Poke Theory has prepared exciting promotions for its customers. The first 50 customers on the opening day, 17 July 2023, will enjoy a 1-for-1 deal on all poke bowls, and one lucky customer will receive a complimentary bowl.

Additionally, Poke Theory offers a limited-time-only bundle promotion, which includes a signature poke bowl, snack pack, and a Sodaly drink, providing diners with a well-rounded dining experience.

As an added bonus, the limited-edition Poke Theory plushies, 'Sasha' and 'Tina' will be available as part of the bundle, allowing customers to bring home a playful reminder of their visit.


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