At HalalTrip, we believe in the power of stories; stories that inspire, connect, and empower Muslim travelers worldwide. This year marks an exciting milestone as HalalTrip launches the Content Creator Tank for the very first time.
As our inaugural edition, it sets the stage for a new wave of Muslim-friendly travel storytelling by spotlighting emerging voices who are passionate about making travel more inclusive, inspiring, and representative.
But what exactly is the Content Creator Tank, and who are these brilliant finalists competing for the top spot? Let’s find out together!
The Content Creator Tank is a multi-stage program designed to discover, empower, and uplift content creators who can showcase the beauty of Muslim-friendly travel in bold and refreshing ways.
It began with a call for content creators to submit an online application showcasing their work and audience demographics. Each applicant shared a 2–3 minute video pitch outlining their proposed content idea, unique narrative style, relevance to Muslim-friendly travel, and how they would represent a destination if selected.
A selection committee of five industry experts carefully evaluated each submission on creativity, storytelling, audience engagement, and alignment with HalalTrip’s values. After reviewing over 20 submissions, the highest scorers were shortlisted, and the top creators were chosen to move forward.
Each creator has now been matched with a destination partner- Spain, Sarawak, and Hong Kong- and assigned a mission. They will each develop a unique content pitch to bring their assigned destination to life by exploring its Muslim-friendly experiences in imaginative and compelling ways.
The winners will be announced on the final day of the Halal In Travel Global Summit 2025, where the top creators will be celebrated for their creativity, ingenuity, and passion for Muslim-friendly travel.
Let’s get to know the talented creators who rose up to the challenge:
Zakky Hirza Aulia
Instagram | Twitter/X | Website | YouTube
Known for his passion for adventure, Zakky brings his adventures to the audience through his touching narration. By weaving in authentic experiences and everyday shots of his destination alongside his natural storytelling, he makes his trips both relatable and engaging to follow along.
Juber Ahmad
Facebook | Instagram | Website | YouTube
Juber’s work focuses on capturing the human element of travel, showcasing Muslim communities around the world and highlighting hidden stories that often go unnoticed. His thoughtful approach and emphasis on building connections make his content especially impactful.
Nurul Amira Binte Rahmat
Instagram
As a cabin crew, Amira shares her unique perspective on travel with personal anecdotes and experiences. Her content often explores how Muslim travelers can navigate new environments and also shares tips on where to explore.
Siti Nur Sabrina Binte Yusri
Instagram | TikTok | Website
Sabrina infuses her travel stories with everyday inspiration and positivity, which only get highlighted alongside her natural bubbly nature. Her approachable style and knack for finding beauty in small moments make her content both uplifting and engaging.
Nurul Shamim Binte Jalil
Instagram | Telegram | TikTok
Nurul combines her love for food and travel, and shares that love through her content! She’s known for uncovering hidden halal food gems, but she also features interesting hole-in-the-wall spots and even gives daily weather updates so her audience can really get a feel of the destination.
Galuh Ayu Chandri Kirana
Instagram | TikTok
Galuh’s storytelling is rooted in authenticity and culture. Her content focuses on emphasizing stories of destinations and sharing information that are both relevant and interesting. She shares these narratives through engaging posts which have natural, charming graphics that only uplift her sharings.
The journey’s far from over. During the Halal In Travel Global Summit, they’ll be going head-to-head in front of a panel of judges to pitch their destination showcase. The winners will be announced on the final day of the summit, on 12 June 2025. Tune in here to see who wins the battle!
