The very first edition of HalalTrip’s Content Creator Tank (CCT) came to a thrilling close at the Halal In Travel Global Summit 2025, with three standout creators emerging as winners. Among an impressive lineup of passionate, creative, and community-driven finalists, Siti Nur Sabrina Binte Yusri, Zakky Hirza Aulia, and Nurul Amira Binte Rahmat captured the hearts of both the judges and audiences alike with their imaginative content, authentic storytelling, and unique approaches to representing Muslim-friendly travel.
Row 1 (left to right): Nurul Amira Binte Rahmat, Siti Nur Sabrina Binte Yusri
Row 2 (left to right): Galuh Ayu Chandri Kirana, Juber Ahmed, Zakky Hirza Aulia, Nurul Shamim Binte Jalil
Each winner was paired with a partner destination- Spain, Hong Kong, and Hong Kong- and challenged to craft a fresh take on Muslim-friendly travel through their personal lens. The result? A collection of captivating stories that offered new perspectives on inclusivity, identity, and the joy of exploration. Here’s how they stood out!
With a platform grounded in positivity and relatability, Sabrina brought her signature warmth to her journey in Spain. Her approach blended thoughtful cultural insight with a Gen Z-friendly tone, highlighting the little moments that make travel feel alive. From charming halal food spots in Andalusia to quiet, reflective corners of historic Córdoba, Sabrina’s content captured the emotional texture of being Muslim in a foreign land and feeling at home.
What set her work apart was not just the aesthetic appeal, but how she invited her audience into her personal experiences. Her video series, which paired minimalist editing with candid reflections, showcased both well-known attractions and everyday street scenes, making Spain feel not only beautiful, but accessible. Her showcase reminded us that inclusivity doesn’t have to be grand to be impactful; sometimes, it lives in the smallest, kindest moments.
Pitching to Hong Kong, Zakky impressed with his cinematic flair and emotional storytelling. Known for his adventurous soul and poetic voice, he crafted a digital travelogue that felt more like a visual essay- one that celebrated not just Hong Kong’s natural beauty, but its spirit.
Zakky explored what it means to be a Muslim navigating bustling cityscapes, showcasing how to find serenity in Hong Kong’s urban rhythm. From Muslim-friendly eateries in Central to halal dim sum spots tucked into street-side diners, his videos served as both a guide and a journal. His reflections on shared values, belonging, and the beauty of discovering one’s place in the world resonated strongly with viewers.
Having traveled the world as a cabin crew, Amira brought a truly global and practical lens to her showcase in Sarawak. Her content stood out for its informative yet heartfelt tone, offering Muslim travelers real, actionable tips while also sharing moments of personal reflection.
Amira’s content wove together forest treks, village encounters, and scenes of spiritual tranquility with a compelling narrative arc. She skillfully spotlighted the region’s lesser-known but deeply meaningful Muslim-friendly experiences, such as prayer spaces in rural communities and halal eateries tucked away in market corners. Her unique perspective, shaped by both her professional experience and personal identity, added depth to her storytelling.
The 2025 Content Creator Tank wasn’t just a competition; it was a celebration of representation, creativity, and authenticity in Muslim-friendly travel. All of the competitors, not just the winners, showcased the richness of their assigned destinations through their own unique lens, proving that travel content can be meaningful, inclusive, and still very cool.
Their success marks not just a win for them individually, but also a larger step forward in making the Muslim travel narrative more diverse and dynamic. Whether through storytelling that moves, moments that uplift, or tips that empower, these creators have redefined what it means to be a Muslim-friendly travel storyteller today.
As the industry continues to champion new voices through programs like the CCT, the future of travel content is looking more exciting and inclusive than ever.
