Muslim Travel Intent Tracker (MTIT) - August 2023

By Halal Trip | 11, Aug, 2023
Muslim Travel Intent Tracker (MTIT) - August 2023

In the ever-changing world of travel, the MTIT score has become a crucial tool for gauging the plans and eagerness of Muslim travelers to embark on journeys. This in-depth analysis delves into the complex interplay that defines the August 2023 MTIT score, unveiling key trends and influences that shape the travel desires within the blossoming world of Muslim-friendly travel.

You can read the Muslim Travel Intent Tracker (MTIT) reports for the other months here


August 2023 MTIT Score

The MTIT score for August 2023 is 81.4, a slight decrease from the previous month's 82.7. Understanding this shift is important for the Muslim-friendly travel industry.


A Seasonal Influence

Exploring what might have led to the slight decrease in the August 2023 MTIT score, we find that the school holiday season has played a role. As vacations wind down in various countries worldwide, there's a shift towards normal routines that affects travel choices. August also signals the winding down of peak vacation time in many countries globally. This change from leisurely travel thoughts to a more focused approach aligns with the observed dip in the MTIT score for this period.


Current Month's Intent

A standout insight drawn from the analysis is the noteworthy increase in the desire to travel this August 2023. Impressively, 59.5% of those surveyed express an intention to set off on travel during this very month, surpassing last month's 57.7%. This surge in immediate travel intent underscores the appeal of seizing the moment and indulging in spontaneous experiences.


Short-Term Intent (1-3 Months)

Focusing on the near future of the next one to three months, the study highlights a strong eagerness to travel among 15.5% of respondents. While this figure sees a slight dip from the previous period's 15.9%, it still underscores the interest in relatively immediate travel experiences.


Mid-Term Intent (3-6 Months)

Shifting to the mid-term span of three to six months, the analysis reveals a dip in intent to 13.9%, compared to the earlier period's 16.8%. This change shows the factors at play within this timeframe, suggesting evolving considerations that influence travel planning and decision-making.


Long-Term Intent (6+ Months)

Looking further into the future, beyond six months, the analysis brings to light a small uptick in intention, rising to 11% from the previous 9.8%.


Preferred Destinations
Preferred Destinations Word Cloud

A key aspect of the analysis centers around uncovering the travel destinations the surveyed participants prefer the most. Among the noteworthy choices, Spain emerges as a compelling destination for Muslim travelers in August 2023. The warm Mediterranean climate, picturesque landscapes, and cultural richness of Spain make it an enticing choice. Additionally, August coincides with the ending of school holidays, making it an opportune time for families to explore this vibrant country. The allure of historical sites, halal cuisine, and the chance to experience the Islamic heritage, further enhances Spain's appeal to Muslim travelers.

Other standout choices among respondents include Canada, Malaysia, Saudi Arabia, Turkey, the UAE, and the USA. This illustrates the diverse range of geographic options that Muslim travelers are drawn to. This revelation strongly aligns with the industry's continuous commitment to meeting the varying travel preferences of our community.

As we navigate the intricate weave of Muslim travel intent, the MTIT score for August 2023 shines as a guiding light. Its subtle shifts, stirred by the changing seasons and evolving thoughts, provide a glimpse into the mindset of Muslim travelers. This analysis acts as a compass for those in the industry, steering them in shaping strategies that deeply connect with the diverse dreams of Muslim travelers. By embracing the evolving wishes mirrored in the MTIT score, businesses can carve out a meaningful and resonating presence in the ever-evolving world of Muslim-friendly travel.


Muslim Travel Intent Tracker (MTIT) of Different Months

Read our collection of Muslim Travel Intent Tracker (MTIT) reports for different months here:

July 2023

September 2023

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